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What is G-Force?
The actual meaning of the word G-Force is "the force exerted on a person or object by gravity, or by changes in speed or direction." G-Force is a fashion footwear brand that was established in 2006 and embodies the speed of change in the trends of today's footwear industry. The concept began when the creator of G-Force recognized that the needs of today's footwear consumers are grounded in both the latest styles and affordable prices. He wanted to establish a brand that was a broad spectrum of athletic shoes and casuals to meet the needs of that consumer.
Philosophy
There has been a revolution in the footwear industry in which the lifestyle of consumers influences the way they shop. Today's shoppers are looking to coordinate their footwear with the latest styles of clothing. They want high quality shoes that are fashion-forward and reflect a versatile lifestyle at the right price. The goal of G-force footwear is to encompass all of this and meet the consumers’ need at the same rate of speed as the change in today's fashion market.